Request More Information

What We Do

All Cases Contain A Powerful Story

Since 1985, Decision Analysis has helped lawyers find the strengths in their cases, cure vulnerabilities and clarify confusing information — translating their cases into evocative, compelling and comprehensive stories for jurors, judges and even opposing counsel. We provide litigators and their clients, corporations, industries, and organizations with the most advanced and accurate social science research and persuasive communication strategies for alternative dispute resolution or trial.


Designing Influential Decisions

Our DecisionPoint methodology anticipates the variables that factor into the decision making of the judge, jury, mediator or public. We study the point-by-point formation of verdict decisions and identify the needs of the audience at specific times in the case. In our research, we delve below generic or superficial information to the key issues, evidence and attitudes that drive the outcome of a case. These factors include evidence and testimony, juror characteristics, presentation styles of witnesses, attorneys and judges, case language design and story structure, key attitude definition, visual tools to aid case comprehension and impact, amount and sequencing of evidence, community values, deliberation dynamics, personality and interaction of parties, and other components. Each of these factors is measured for impact on the outcome of the case.


We Ask The Right Questions – You Get The Right Answers

What would it mean to you to know the probable outcome of your case? We take the guesswork and uncertainty out of jury trials by answering the key questions that drive the decisions in your case:

  • Do I really know the core strengths and weaknesses in the case? How do I reinforce the strengths and fortify the weaknesses?
  • How do I present this case to make the greatest impact on the jury? What evidence or testimony should I include, exclude or edit in the case?
  • Do I really know what the complex and confusing issues and evidence are? Do I know how to clarify these issues for the judge or jury so they retain and use my evidence in their decision-making?
  • How much is this case really worth? What are the case issues and evidence that will drive the verdict amounts up or down?
  • How do I position the case best for settlement? What kind of presentation in a mediation/arbitration will create advantage for my client?
  • Who are the best and worst jurors for us?
  • What are the recent news or media events that might affect how jurors view the case? To which bias or emotional hot issues should we be sensitive?
  • What visual or interactive presentations will make our story meaningful and persuasive in a trial, arbitration or mediation?

    A Phased Approach

    This unique system allows us to anticipate, study and analyze the myriad of variables that can affect trial outcome. This allows us to develop powerful and flexible trial presentation strategies as well as backup approaches to take much of the uncertainty out of the litigation process.