All Cases Contain A Powerful Story
Since 1985, Decision Analysis has helped lawyers find the strengths in their cases, cure vulnerabilities and clarify confusing information — translating their cases into evocative, compelling and comprehensive stories for jurors, judges and even opposing counsel. We provide litigators and their clients, corporations, industries, and organizations with the most advanced and accurate social science research and persuasive communication strategies for alternative dispute resolution or trial.
Designing Influential Decisions
Our DecisionPoint methodology anticipates the variables that factor into the decision making of the judge, jury, mediator or public. We study the point-by-point formation of verdict decisions and identify the needs of the audience at specific times in the case. In our research, we delve below generic or superficial information to the key issues, evidence and attitudes that drive the outcome of a case. These factors include evidence and testimony, juror characteristics, presentation styles of witnesses, attorneys and judges, case language design and story structure, key attitude definition, visual tools to aid case comprehension and impact, amount and sequencing of evidence, community values, deliberation dynamics, personality and interaction of parties, and other components. Each of these factors is measured for impact on the outcome of the case.
We Ask The Right Questions – You Get The Right Answers
What would it mean to you to know the probable outcome of your case? We take the guesswork and uncertainty out of jury trials by answering the key questions that drive the decisions in your case:
A Phased Approach
This unique system allows us to anticipate, study and analyze the myriad of variables that can affect trial outcome. This allows us to develop powerful and flexible trial presentation strategies as well as backup approaches to take much of the uncertainty out of the litigation process.