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Free Talk on “Reptile” Theory, Damages, and Trial Strategy Now Available

Richard Gabriel recently delivered a video presentation for the Primerus Defense Institute on current plaintiff trial strategies and the oft cited Reptile Theory. In this short 30 minute speech, Mr. Gabriel discusses the theory behind the Reptile approach, explains seven common plaintiff strategies, and teaches how to prepare witnesses to address these strategies, to identify juror biases, to counter plaintiff anchoring of damage numbers in voir dire, and how to handle non-economic damages in trial.
His video presentation is now available online, and can be watched here.

Acquittal Now Available in Paperback

After a successful hardcover release, Richard Gabriel’s Acquittal is now available in paperback. If you missed its original release last year, now is the time to get a copy of the book.
“Illuminates the inner-workings of the justice system.” – Publishers Weekly
“With explicit detail, Acquittal instantly captures your interest, presenting reality with the ease of the finest fiction novel.” – Paul Lisnek, JD, Ph.D., host of Politics Tonight and Political Analyst for WGN – Chicago
“More than just a journalistic account of these famous trials, Gabriel reveals the struggles, sorrows, twists and turns, as prosecutors, defense attorneys, and high profile defendants wage battle on the public stage.” – Shawn Holley, celebrity attorney
The new paperback version of Acquittal can be purchased from Amazon.

New CLE: Reptiles and the Art of War

We recently conducted a CLE for Primerus Defense Institute on countering some of the most popular and effective plaintiff case presentation tactics, and highlighted the ways in which defense miscalculations can actually assist plaintiffs in making their cases. This CLE covered crisis management, Reptile Theory, and strategies all litigators can use to more powerfully persuade a jury.
This CLE is now available for in-house presentation at your firm, company, or association.

New CLE: Influencing Damage Awards

How do juries really decide on damages? How do they negotiate with each other, use the case story and anchors to arrive at that final number? Who are low damage vs. high damage jurors?


This new CLE program explores and answers these questions, giving you a better understanding of how jurors arrive at damage figures, and the tools and techniques needed to increase or reduce damage awards.


Our CLEs are available as in-house presentations or can be delivered as part of a conference or larger CLE program.

Private Trials Becoming More Popular

In a recent article in Los Angeles Lawyer, the Magazine of the Los Angeles County Bar Association, attorney Roy Jimenez recounts his recent experiences with a private trial. Hailing the efficiency, speed, and overall experience of the private trial, Jimenez convincingly argues that Private Trials are a better, faster way to resolve many types of litigation.
To read the article in full, please click here.
For more information about Private Trials, please contact us at 310.979.0999 or at